An integrated bargaining solution analysis for vertical cooperative sales promotion campaigns based on the win-win-win papakonstantinidis model
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CONTRIBUTORS:
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JOURNAL:
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Journal of Applied Business Research,
28(3),
359 -
383.
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YEAR:
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2012
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PUB TYPE:
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Journal Article
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SUBJECT(S):
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Cooperative Advertising; Cooperative Sales Promotion Campaign; Bargaining Solution Analysis; Win-Win-Win Papakonstantinidis Model
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DISCIPLINE:
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Business/Management
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-502-341
(Last edited on
2012/06/03 08:30:49 GMT-6)
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SPONSOR(S):
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(Display Abstract)
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STATISTICS
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