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Marketing management: Analysis, planning, implementation, and control

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CONTRIBUTORS:
  Author Kotler, Philip (Northwestern University)
PUBLISHER:
  Prentice Hall  (Upper Saddle River, NJ)
SERIES TITLE:
 
YEAR: 1997
PUB TYPE: Book (ISBN 0132435101 )
VOLUME/EDITION: 9th edition
PAGES (INTRO/BODY):
SUBJECT(S): Marketing; Management
DISCIPLINE: No discipline assigned
LC NUMBER: HF5415.13 .K64 1997
HTTP:
LANGUAGE: English
PUB ID: 100-104-934 (Last edited on 2010/07/16 08:49:34 GMT-6)
SPONSOR(S):
 
ABSTRACT:
Includes bibliographical references and indexes.
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